Furniture Co. Catalog
Photoreal 3D furniture catalog built for year-round campaigns.
THE PROBLEM
The client relied heavily on physical photoshoots each season, creating major recurring costs and long production cycles. Catalog updates were slow, limiting campaign agility. Inconsistent lighting and image quality across batches weakened brand perception. Many product variants never reached the catalog due to budget limits. The business needed a scalable alternative that maintained realism without continuous reshoots.
THE APPROACH
We created a fully digital 3D catalog pipeline with reusable lighting templates and material presets. Models were built with fabric micro-details and physically accurate proportions. Renders were generated in high resolution, then optimized for fast website loading. A modular system allowed easy color and variant swaps without new shoots.
GALLERY
THE OUTCOME
The 3D pipeline eliminated recurring seasonal shoot expenses while expanding catalog coverage. The client could now publish unlimited product variants with consistent visual quality. Page engagement increased due to realistic lifestyle presentation.
CONVERSION RATE
AVG. ATTENTION
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